With more and more people choosing to live in multifamily residences, the need to feel a sense of community and belonging is on the rise. While your typical amenities and updated apartments are still important, people want to feel at home and build relationships with those surrounding them, including not only neighbors but staff as well.
Why is a sense of community important?
As a property manager, it’s important not to overlook creating a sense of community, as it will make your job easier in the long term. If your residents feel a sense of belonging, they’re more likely to want to stick around long-term. And if your long-term residents are happy, they’re more likely to post positive reviews, tell friends and family, and post favorable things on social media.
Are you wondering how you help create this sense of community in your community? Don’t worry, we have you covered!
How to Foster a Sense of Community:
- Hold a monthly community event. These events don’t have to be extravagant, but rather an opportunity for tenants to meet or get together in a neutral place. With warm weather just around the corner, you can see a list of our springtime event recommendations here!
- Plant a community garden. Help residents get a garden started and then have those who wish to participate tend to it, and reap the benefits of having fresh, home-grown herbs and vegetables.
- Have a group for your community on Facebook. Invite residents to talk, share ideas, and more on a private Facebook group. While these can be greatly beneficial to creating a sense of community and allowing tenants to get to know one another, make sure there are clear rules and have a staff member monitoring the group to make sure there are no violations.
- Try to form relationships with residents. While you don’t need to know the in’s and out’s of every tenant’s personal life, remembering a name and small things about each person can go a long way in making them feel important and valued.
- Make common areas feel welcoming. If your common area is indoors, make sure there are chairs, tables, and refreshments like coffee and water available. If it’s an outside area, have seating such as picnic tables or lounge chairs where residents can sit and chat.
- Encourage resident feedback! Last, but certainly not least, encourage tenants to come to you with any suggestions, complaints, or compliments.