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When selling a rental unit, leasing consultants should focus on highlighting an apartment’s amenities and their benefits to the potential resident. Here are three apartment amenities that leasing consultants should elaborate on during a walk-through with a prospective resident.
Outdoor Living
One area a leasing consultant may be overlooking is the outdoor space. A small patio or balcony is an expansion of living space and a consultant should spend a significant amount of time explaining the advantages of this area. They should explain to future residents that they can decorate this area as if it was an indoor room. They can put out flower pots, place outdoor furniture, and hang decorations to style the space. When family or friends come over, this area is a great space to enjoy the weather and relax.
Proximity to Restaurants and Activities
Prospective residents want to know about the neighborhood they will be moving in to. How close are the best restaurants? Are there shopping malls nearby? Is there a city they can visit with public transportation close by? All these details will allow residents to picture how their weekends will be spent and what exciting activities they can do near their new home. If specific residents are active and enjoy fitness, let them know what bike paths and running trails are located close to their apartment.
Parking Lots
It is important for leasing consultants to explain the benefits of the parking lots in the apartment complex. For example, if the complex has designated parking spots, explain to the resident why this will make their lives easier at their future apartment. Designated parking spots are great for tenants who work late, because this guarantees their spot will be open when they get home from a late shift. A designated spot close to their apartment ensures that they will not need to walk long distances to get to their apartment in the dark, will spend limited time outside if it is raining, and will walk a shorter distance when carrying grocery bags to their apartment.
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