Increase Resident Retention by Fostering a Community

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Having a strong sense of community increases resident retention on your rental property. Because residents who feel personally connected to your property pay their rent on time, take care of their space and peacefully resolve issues, you want to do all you can so they remain residents longer. Follow these guidelines to increase resident retention by fostering a sense of community.

Build Connections

Have staff greet residents by name and get to know their family, friends, hobbies and other personal interests. Also, have staff follow up on maintenance or service requests to ensure residents have their needs met.

Facilitate Communication

Ensure staff are present at all times so residents have someone to talk with when issues arise. Have staff respond to maintenance or service requests as quickly as possible so residents feel like valued members of your community. In addition, remind staff to always be respectful toward residents so they feel comfortable living on your property.

Engage Technology

Send property updates, repairs, events and monthly news through email or text messages to keep residents informed about their living space. Use a text-based service for work order requests so residents know when maintenance workers are in their apartment, how their work is progressing and when the issue will be resolved. In addition, provide residents with opportunities to give feedback on their living experience and how you can improve their satisfaction ratings.

Create Gathering Places

Have attractive gathering places throughout your property. Residents can relax while getting to know their neighbors. For example, you may have indoor and/or outdoor benches with fireplaces for residents to sit near and enjoy.

Utilize Social Media

Form a Facebook group for residents to connect and get to know each other on their own schedule. Because many residents use technology every day, they’re already comfortable using social media to meet people and exchange ideas.

Host Events

Hold monthly events for residents. Ask residents to contribute food for a potluck dinner in a common area. Plan a trivia night to test everyone’s knowledge on a variety of fun topics.

Maintain the Property

Keep your property safe and attractive. Update appliances as needed, and ensure all public areas are clean and well-lit at all times. In addition, make sure the property is always structurally sound and well landscaped.

Allow Pets

Think about permitting small pets. Many individuals feel more at home having a cat, dog or other pet. Also, most pet owners are reluctant to move once their pet has settled into a residence. Create clear guidelines so residents understand your expectations for keeping a pet in their home.

Work With a Top Staffing Agency in Property Management

For help filling your property management needs, contact NPM Staffing and work with a leader in property management staffing!

 

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